For over 60 years, Little Trees Air Fresheners have been an iconic brand, providing an efficient and affordable solution to a common problem—car odors. In order to re-invigorate the brand, Little Trees needs to leverage more social and interactive efforts to be more upfront in the customers mind. Enter “Tree for Tree”. For a limited time, every pack of car-fresheners a customer buys will mean a tree planted in return. These ads highlight not only Little Tree’s environmental efforts, but the versatility of the product. From your laundry room to your gym bag, Little Trees offers freshness wherever you grow.

Primary Audience: Males 23-42, trendsetter millennials. Car owners.