In 2012, NABISCO, a subsidiary of Kraft Foods, rebranded the iconic Fig Newton. They dropped the fig from their name to position themselves as a cookie that goes beyond the fig. However, despite the packaging updates, customers can’t go beyond the Newtons landing page on NABISCO’s website.

This UI concept for a Newtons microsite puts fruit and wholesome ingredients at the center of the brand. Customers will now be able to interact with their favorite cookie brand in a seamless way. With fun colors and engaging headlines, this microsite modernizes Newtons while still paying homage the classic treat.