Sierra Nevada
Role: AD, Design, Copy
Sierra Nevada Brewing Co. made craft beer famous with their Pale Ale. Loaded with Cascade, a hop named after the mountain range, this refreshing brew tastes of pine, citrus, and adventure. It’s a pale ale unlike the other guys. This one’s for those who carve their own path and celebrate life outdoors.
Print: Ski Magazine is the go to guide for winter sports enthusiasts and savvy travelers. With the majority of readers over the age of 21 and content that exudes the mountain lifestyle, Ski Magazine is the perfect home for a Sierra Nevada beverage ad.
Social: Motion graphics can be eye catching and cost efficient. A collection of simple graphical concepts featuring different flavors of beer can be used for paid social to drive awareness. These ads will link to the brand website where prospective customers can find nearby retailers to purchase their favorite 6pk.
Experiential: Super-sized Pale Ale cans provide ice-cold beer and Insta-worthy intrigue. From your favorite music festival to the town square, pop-ups would take place during the summer across the country.
Responsive Microsite: The mircosite will be the central location for information regarding pop up events, brew information, and store locations.
OOH: The billboard would display during warm summer months, reminding drivers that the chilled reprieve they seek is in a crisp, refreshing can of Sierra Nevada Pale Ale.